New research based on previously secret tobacco company
documents show that the makers of candy cigarettes and tobacco
companies conspired to make sure children enjoyed the sweets intended
to promote smoking by children.
"This analysis -- the first of its kind -- provides evidence that tobacco
companies recognised the connection between candy cigarettes in young
children"s hands and real cigarettes in young smokers" hands," said
Jonathan Klein, of the University of Rochester"s Children"s Hospital in New
York.
"Additionally, the candy manufacturers concealed facts and tried to
manipulate their own scientific research findings to protect this highly
effective promotional tool," he added in a statement. . .
Their findings are published in the latest edition of the British Medical
Journal . . .
The researchers also uncovered evidence showing that the unfavourable
findings of a study funded by two leading U.S. candy cigarette makers,
World Candies and New England Confectionery, were suppressed.
In a revised version of the study presented to the U.S. Congress, which
at the time was considering restrictions on candy cigarettes, all critical
references and findings linking the candy to smoking were deleted.